# Introduction

Web3 is the new frontier of tech where every day we see innovative solutions making headlines with billions being poured in by venture capitalists. As more solutions are built, be it a bridge, NFT marketplace or simply another borrowing and lending platform, it adds a layer of complexity to end users' experiences. Given how counterintuitive the current UX is in Web3 space the additional complexity adds to the already existing problem of users' ability to navigate the space and find the best products for their needs at the cheapest cost. It can be overwhelming to a new user to understand solutions such as bridges or DeFi protocols let alone try to use them to their advantage.

This is why we built “Ponder”, simply put; a comparison engine that scans across chains and protocols while hiding cryptocurrencies complexities through a simple, intuitive and clean UI/UX for a range of Web3 services, starting with bridges.
